Case 01 · Monday Morning Non Alcoholic Bottleshop
From 3,000 to 7,500+ followers, and over $100k in sales.
A non alcoholic bottle shop on a North Park corner, three social media managers deep, with a product people love and a neighborhood that had not heard of it.
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The problem
Posts that could have been any shop, anywhere. No reason for a neighbor to walk in, and no way to tell what the place was actually like from the outside.
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The strategy
Put Zane on camera. Stop advertising the products and start explaining the thing the shop is really for: somewhere to be when you are not drinking.
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The work
Monthly shoot days in North Park. Owner led pieces, product moments, store events. 15 to 20 finished pieces a month, edited and captioned.
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The timeline
Reach moved inside the first month. The follower count and the walk-ins took the 60 to 90 days we tell every client to expect.
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The result
Followers more than doubled. Single reels pull six figure view counts. Thousands turn up to store events, and customers walk in saying they found the shop on Instagram.
About the $100k figure. That number is Zane's, not a tracking pixel's. It is the sales he attributes to social over the period we have worked together, counted the way a shop owner counts: register receipts, event turnout, and customers who say they found him on Instagram. We report it because he says it. The view counts and the account insights are ours to verify, and those are the screenshots above.
"I fired three other social media managers before this. Danny's understanding of social media and content has led to people walking in my doors saying I found you on Instagram. We've grown every single month since. I couldn't be happier."
The reels · 2026
Every reel, filmed in San Diego.
Every clip was filmed on location in San Diego and edited by us. Numbers appear only where the client has published them. Pick a reel and it plays here; tap the stage to watch it full screen with sound.
Made for clients
Our own audience · San Diego CA Living
Ready when you are
Your business, filmed like this.
Fifteen free minutes. We look at your account, your market, and the businesses you are competing with, and you leave with a written plan. Hire us or run it yourself, the plan is yours either way.
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