If you want a video marketing agency in San Diego that films at your business, this is what the work looks like: a hook in the first three seconds, a new shot every 2 to 4 seconds, your real space in the frame, and sound you can hear over the room. Get those four right and a neighbor knows what you are and where you are before the video is half over. Editing cannot rescue a clip that missed them.
The four things that make a business video work
You already post video. If it is not bringing anyone in, check it against this before you change anything else.
| What works | What it looks like | Common miss |
|---|---|---|
| Three hooks at once | A first sentence with no greeting, 3 to 7 words on screen for the first 3 seconds, and something already moving at second zero | Opening on "Hi, I'm..." or a logo |
| A new shot every 2 to 4 seconds | B-roll over your voice: hands at work, the counter, the door opening | One long talking take |
| Your real space | The shop floor, the treatment room, the job site | A blank wall or stock footage |
| Audio first | A clip-on mic, music at 10 to 15 percent under the voice | Words lost under the espresso machine |
Danny's rule on the real space: the first frame should tell someone in North Park that this place is in North Park. Shot list and phone settings: how to film Reels at your business. Opening lines: how to write Reel hooks.
A test you can run today. Open your last five videos. Mute each one. Watch the first three seconds. If you cannot tell what the video is about or where it was filmed, the hook is the first fix.
What you get from a shoot day
A shoot day is the day our videographers film at your business. Danny runs it. The crew arrives with a content plan written at the start of the month, so nobody is working out what to film in your doorway.
One month of work comes back as 10 to 20 short form videos, cut, captioned and colour handled, plus custom graphics and edited photos. We also track the numbers: views, saves, follows, and the customers who mention a video when they come in. You do not have to be on camera, though founder-led content performs well, and Zane at Monday Morning is the proof.
Two packages: Part Time Content ($2,500 a month, 2 filming days) and Full Time Content ($3,500 a month, 4 filming days, plus two features a month on San Diego CA Living). Both post for you on five platforms, with no ad budget required (the packages side by side).
Filming around your customers
Yes, we film while you are open. The shoot day is booked around your week and you keep working. A clinic keeps seeing patients between setups, and an office keeps working through the shoot. Anyone who ends up on camera should agree first, and a clinic needs written consent; the chiropractor page has the consent checklist.
Using the clips on ads, your website or YouTube
You own every clip, post and follower. Put the pieces on your site, your Google listing or a YouTube channel. On both packages we publish them to Instagram, Facebook, TikTok, YouTube Shorts and LinkedIn for you.
Does it work?
Judge video on followers and people in the door. Views on their own can come from anywhere. Monday Morning Non Alcoholic Bottleshop in North Park went from 3,000 to 8,300+ followers on monthly shoot days: Zane on camera, product moments, store events. Reach moved in the first month. The followers and the walk-ins came over the next two, and customers now walk in saying they found the shop on Instagram. Read the case study.
Who this is for, and who it is not
A San Diego County business with something worth seeing, already posting some video, where the filming keeps losing to the actual work. If your videos pass the four checks and still go out late or not at all, the missing piece is a shoot day on the calendar. It is the wrong buy if you want paid ads run for you, or if you are outside the county, because every shoot is in person.
How Launch Social does it
Launch Social is an organic social media marketing agency in San Diego County. We film at your business, post 10 to 20 short form videos a month for you, and can feature you to 100K+ San Diegans on Instagram. Danny takes every strategy call and answers messages within 24 hours. The call is 15 minutes, free, and you leave with a written plan for the next 90 days whether you hire us or not. Book it.
Questions people ask
Do I have to film anything myself?
No. On a Launch Social shoot day the crew films at your business while you keep working, and edits afterwards.
Can I keep posting the videos myself?
Yes. You own every clip, so you can post them anywhere. On both packages Launch Social also posts them for you on Instagram, Facebook, TikTok, YouTube Shorts and LinkedIn.
Can you work with videos I already have?
Bring them to the free strategy call. Launch Social looks at your account and your competitors before the call, and the written plan for your next 90 days starts from what you are already posting.
Do you film outside San Diego County?
No. Every Launch Social shoot happens on location, so the agency works only with businesses in San Diego County.
Related
- Social media management in San Diego
- How to film Reels at your business
- How to write Reel hooks
- Our work
Want this done for you? Book a free 15-minute call with Danny. We look at your account and the businesses you compete with, and you leave with a written plan for your next 90 days, whether you hire us or not.