Case study · Monday Morning Non Alcoholic Bottleshop
How a San Diego bottle shop got people walking in.
Three social media managers in, Monday Morning had a product people love and not enough people who knew about it. Then it hired Danny Quesada's team. Here is how it changed, and how long it took.
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Before
3,000
followers, and posts that could have been any shop, anywhere.
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Month one
Reach
moved first. Zane on camera, the shop shown as somewhere to be when you are not drinking.
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Days 60 to 90
Walk-ins
started: customers saying they found the shop on Instagram.
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Today
8,300+
followers, over $100k in sales Zane traces to social, and thousands at store events.
What we changed: we stopped selling products and started showing the place.
Monthly shoot days at the shop, with Zane on camera. Owner led pieces, product moments and store events, 15 to 20 finished pieces a month.
The $100k is Zane's own count, from register receipts and event turnout, not a tracked number.
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